Firebird - Sponsor-Partner Opportunities

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Sponsor-Partner Opportunities

Firebird have the capacity to operate a new solo or three/four-ship team in 2002. A Firebird Team….

Is a totally unique imaging vehicle portraying energy, innovation and high technology

Gives sponsors a powerful presence at c.90 major events annually – events of all kinds, from air shows to motor races

Provides the sponsor-partners with the most exciting corporate hospitality in the world – and the most exclusive

Gains highly branded media coverage, both generally and specifically aimed at target sectors

Events

The Firebird Team display at major events and also fly any specific displays required by sponsor-partners.

A major strength is that the Team perform at all kinds of events. These include air shows – which are Britain’s biggest summer spectator events, attracting crowds of 6.5 million a year – country shows, motor races, regattas – everything from a product launch to Farnborough. The Team can stay in the UK or operate Europe-wide.

In its first two years the Rover Team flew at 182 major events in front of 7.5 million people

Sponsors do not share the limelight. There are no competing names in front of the crowd – or the camera

The quality of the impression is very important. The display dominates each event and is seen by every person there: long-span exposure ensuring high retention

Corporate flying days

For wholly exclusive hospitality the Team can operate corporate hospitality days, in which sponsors’ guests fly in the aircraft individually with a display pilot. The guests experience world-class aerobatics and ‘have a go’ themselves.

Flying with the Team is a unique experience – and one the guests cannot gain any other way, because we only fly guests of our sponsors.

Format and numbers are flexible, and up to 700 people can be flown in a season. The days can be at any aerodrome in the UK or Europe.

For 2001, the aircraft will be equipped with video-camera systems so that guests can be presented with a tape of their own experience.

Media

The Firebird Team undertake media days as an ongoing activity during the display tours.

The ability to fly media people in the aircraft is most effective, achieving major branded articles in national and provincial newspapers, magazines, and on TV. The new permanent on-board video will make spectacular footage of every display immediately available for TV stations.

The Team’s feature-worthiness also enables them to major on target media such as business magazines, etc. In its first two years, the Rover Team’s coverage was independently valued at £1.3 million. The Rover Team achieved….

17,600 col/cm of newspaper/magazine coverage

TV viewership of more than 20,000,000

Other promotions

The Team can perform at anything sponsor-partners are involved in, from Cowes Week to a business seminar at a conference centre.

Most big events – especially air shows – include facilities for corporate hospitality, and the presence of the sponsor’s own star performer provides the focus.

Sponsor-partner history

The two-ship Team flew in Rover/MG colours for three years – a very successful association which ended only when BMW reversed Rover’s marketing strategy.

Brian Lecomber founded Firebird in 1981 after flying for two years with the Rothmans Aerobatic Team. Over 19 years the company has been associated with six major sponsor-partners. All have been long relationships: Dunlop (4 years), Toyota (3 years), Jaguar (9 years), Daily Express (4 years), Rover (3 years) and Microlease (10+ years).

Sponsor-partner package

The Firebird Team will be available for a new sponsor (or sponsors) in 2001. The package includes….

Complete identification of the Team in company colours and logo

All organisation and management of the display tours

Management and operation of the media effort

Corporate guest flying in the UK and/or Europe

Contact

The Team is unique and the opportunity is unique. To find out more about sole or partial sponsor-partnership with the Team, contact….

Andrew Nix
Marketing Manager
Firebird Aerobatics Ltd
7c High Street
Princes Risborough
Bucks HP27 0AE
England

Tel: 44 (0)1844 273002
Fax: 44 (0)1844 275527

e-mail:[email protected]